Saturday, May 23, 2020

Facebook launches online shopping platform

Social media site Facebook has unveiled a new e-commerce platform, Facebook Shop. 

It has also added various new features related to shopping to make platforms including Facebook and Instagram useful for business purposes.

Facebook CEO Mark Zuckerberg announced the new service via Facebook's live video broadcast. He hopes that Facebook's new shopping platform will help promote small businesses that are facing problems during the Corona virus epidemic. He claims that the main objective of Facebook is to make shopping easy and simple and to connect small business owners to global brands with their customers through Facebook.

Facebook Shop is also seen as a new link to connect Facebook's main app with Instagram, WhatsApp and Messenger. Facebook has also launched its new shopping platform in an effort to generate revenue from WhatsApp and Instagram. Facebook bought Instagram for अर्ब 1 billion in 2012 and WhatsApp for  19 billion in 2014.

Initially, the Facebook shopping platform was free, but it is believed that this will increase Facebook's revenue by increasing advertising on Facebook's platforms.

According to Zuckerberg, the new shopping feature is one of the biggest steps in promoting business on Facebook and its subordinate apps. While many companies and brands around the world are using Facebook as a means to promote their business, Facebook wants to do business through its own platform. In 'Facebook Shops', companies can set up a joint virtual store of Facebook and Instagram. Where companies keep a list of goods online and through the link of their own website given there or companies using Facebook's checkout feature can order goods directly from Facebook's platform.

There, customers can communicate with vendors through WhatsApp, Instagram Direct and Messenger. In the future, users will be able to purchase goods directly from all these messaging services, according to Facebook. Meanwhile, the Facebook company has also launched a new e-commerce feature on Instagram. In this feature called Instagram Shop, users can see the goods they want to buy through the Explore feature of the Instagram app and can buy goods from within the Instagram app.

In addition, another new feature added to Facebook is that sellers can tag their products in the catalog of Facebook shops and broadcast them through Facebook Live and Instagram Live, and customers can buy goods by watching videos. According to Facebook, companies including Shopify, Big Commerce, Woo, Channel Advisor, Cred Commerce, Cafe 24, Tianda Nub and Fidonomics have collaborated on its shopping platform. Amid the Corona virus epidemic, Facebook has made big announcements for its employees.

Due to the ongoing lockdown, big companies are following the policy of working from home, while Facebook has announced that it will allow 50 percent of its employees to work from home for 5 to 10 years.

Facebook founder Mark Zuckerberg has said he strongly supports the "work from home" policy. Facebook has said that only 25 percent of employees will be called to the office after the lockout. In addition, Facebook has asked employees who want to work from home to provide the location of their home. Facebook has also announced plans to hire about 10,000 engineers. In addition, Facebook plans to hire engineers by building its new hub in Atlanta, Dallas, Denver.

Earlier, another social network, Giant Twitter, allowed its employees to work from home. Twitter said employees could work from home as long as they wanted. Twitter allowed its employees to work from home, saying it would not create a conducive working environment for at least the next six months.

No comments:

Post a Comment

If you have any doubts. Please let me know.